About Eric

About Eric

Eric V. Holtzclaw, Founder/CEO of Laddering Works, has spent 20+ years creating opportunities through the practical application of emerging technologies and trends to business. Professional experience includes: founding multiple successful start-up companies, including one of the first profitable Internet enterprises, and implementation of over 30 consumer oriented and internal use products and services worldwide. Eric has the opportunity to interview and understand thousands of people annually, and uses his knowledge of consumer behavior and laddering techniques to advise the world’s leading brands to prioritize strategic investments in technology, advertising and marketing for maximum return.

He is co-host of the weekly radio show The “Better You” Project which highlights the stories of those that start companies. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com.  Eric’s book, Laddering: Unlocking the Potential of Consumer Behavior, the 1st in a series about how “laddering” can build better teams and create better products and services is scheduled for release in mid-2013.

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