Marketing and product development best practices for a fragmented economy
The rules for marketing and product development have changed forever.
You no longer control where and how consumers receive marketing messages. The consumer is in charge with ever growing choice and a shrinking decision window.
Consumers seek relationship from brands and companies, not a transaction. Therefore, it is crucial to understand what drives customer behavior to design products, marketing and experiences that will succeed.
Laddering explains how to better understand your customers’ core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service.
Use Laddering techniques to map your customer’s DNA and understand why consumers buy from you. This knowledge:
You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.